When it comes to Marketing Strategy there are certain things that we should consider. Easy and effective tools are as follows to aid you in promoting a product, event, destination, article or other things you want to indorse. Marketing is the basic process in conveying messages to people to give them awareness of a certain product or services a company offers.

1. Don’t get overwhelmed. Information overload hits us all but some can’t get out and think they need to buy a new product to get the “get rich quick” point in their business. Let me tell you, it takes work to get to that point and some days aren’t easy. Stay focused and stick to your plan. Be diligent and don’t get carried away by short quick success or failures.

2. Learn to get your target market! One of the easiest ways to attract customers is to figure out which group of prospective customers you get your very best results for and go after them exclusively. Many professionals are afraid to do this claiming that they’ll be leaving someone out, but many marketing experts agree that niche marketing as the easiest and fastest way to get business. The more specific and targeted the market the better your odds will be in online marketing.

3.Develop exciting promotional materials. The problem most people make is trying to convince people to give up their time and money and register for a program by just listing event’s name, date, location and price. We all can be a bit optimistic about our offerings, but this is like hoping for a miracle. Whether you are promoting online or offline, using fliers, brochures, or emails, make sure your materials are exciting to read and communicate the full story.

4.Clearly convey reasons why your potential client should register. Don’t assume people know what’s in it for them. Tell them. What are the BIG, HOT, UNDENIABLE BENEFIT people get from participating in your program? Are you clear what it is? Is it something your audience really wants? It better be! And make sure to COMMUNICATE this over and over again.

5.Use multiple media to get your message out .Don’t limit your promotions to just fliers and emails. Use some help from fast and easy access technologies like direct mail (like postcards and complete sales letters) and add phone-blasts and faxes. Also, using simple, two- step direct response ads can be highly effective as well. Finally, don’t forget other promotional opportunities like mentioning your events during speaking engagements and including bounce-back offers in materials already being sent to your current clients. And of course do not overlook social media like Facebook, Twitter or Linkedin!

6.Find promotional partners. This is one of the most effective yet most overlooked ways to get eager participants to sign up , when you get others to endorse and promote your products. Depending on your audience you may find it beneficial to team up with person that has a reputation of success, a professional association/group, or other businesses that already have an established relationships with your potential clients.

7.Make it easy to register. I know…this one seems so obvious! Yet, it amazes me how often I personally give up on ordering something I really want because the process is “too hard” or confusing. Give potential buyers clear instructions and offer multiple choices of payments

Often times is it the small things that make a difference between a good month and bad month when it comes to marketing.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

I am continueing my video series on things that people do or do not do that cause them to fail in network marketing. Today I am talking about growing yourself and improving yourself. This so very important. This is one of the one of the biggest reason that people do not succeed. They do not take the time to change themselves into the person that great network marketer. Listen to other great marketers and do what they do. You want to be a millionaire then do what millionaires do and your chances are going to be much higher. If you keep doing what your doing your are going to keep getting what you already have. So change and do it in the right direction. Do what others that have proved themselves in this industry. Do not listen to your broke friends. Focus on you and change your life. You will be glade you did.

I am continueing my video series on things that people do or do not do that cause them to fail in network marketing. Today’s video is on taking personal responsibility for the growth of your business and not blaming it on your upline. Chances are your upline does not know much about network marketing but even if they do they are growing their own business and you need to take personal responsibility. So look at yourself when the business is not growing and figure out what you need to do.

The next item is right in line with the last point because you need to know your product and compensation plan well enough to talk about it off the top of your head. You need to be able to give a presentation on your business for those you are getting into the business and also for your sales team as you grow them. There are many tools out there and most business you have videos or presentations that are created by the company that explain much of the detail. Do not feel you have to build a presentation. You just need to understand how to speak about it. If you are very new than do direct them to someone else on your team that has been in it longer. Go up your upline until you find someone to help you get started and can do this on your own.

I am beginning a new video series on the top ten reason why people fail at network marketing. This is the first in the series. Tip #1 is Don’t Beat People Up With Your Business. You need to be more stealth. So often people get so excited about their new business that they throw up on people or become a stalker. Additionally they are talking to friends and family and this just make the action must worse. The closing the individuals are to you the more casual or stealth you need to be in introducing them to the business. For family members, the best way is for them to see you be successful. That will get their attention.

When you are online you need to get to know people before you tell them about your business. For those that are just getting into an online business they don’t understand how you can get people in the business if you don’t talk about it. Well you do talk about it but only after you get to know the person. Online is not a get rich quick method. It just like offline takes time because you MUST get to know the person first.

See you in the next video.

Over the last several weeks I have been to several traings about how to market using off-line techniques. You know many of you that are reading this may be new to online marketing but off-line marketing is where most MLM companies have been built. Just because you are beginning to market online DO NOT forget about Off-line techniques. Do both. The more fishing poles that you have in the water he more fish you are going to catch. Don’t forget about off-line techniques.

A great technique that I was introduced to not long ago was the $100 drop card. The MLSP Drop Cards can be used several different ways. I will share with you a few that I use.

First, is the news paper. Go to your news paper machine at the corner or outside the gas station and put in your quarter to get news paper. Once it is open put a drop card inside of each of the newspapers that is in the stand. The best time to do this is early in the morning after the morning paper has been put in the stand or just after the afternoon paper is put in the stand.

Second, is at the gas pump. You will discover that the drop card fits perfectly in the slot for your credit card at the pump. After you get your gas put your drop card in the slot. The next person has to remove the card in order for them to put their card to purchase gas. What is the worst that could happen. They look at it and through it on the ground. You think that someone will pick up a $100 bill. Of course that will. That is the beauty of the card. Try it and see how it works.

A third way I have used these cards is by putting them inside the skymall magazine that is in the seat pocket when traveling on an airplane. These planes fly all over the country and is there is no telling where that card may end up. You can have these cards go anywhere.

Well that is three quick ways and there are many more. For more information look at MLSP Drop Cards.

Until next time.

The major announcement with yesterdays meeting is that a major online team has joined forces with a major offline team to teach each other how to collectively grow an enormous organization with the combined strategies.  The team of Norbert Orlewicz, Brian Fanale, Todd Schlomer, Sheri Sharman and Buck Reed have joined forces to build a dynasty in MLM. This is going to be very big and you should be a part of this new approach. To learn more, fill out the form to the right or visit my site.  More to come on this new endeavor over the next few weeks.

MLSP Drop Cards

Drop cards have been used for over 10 years by many network marketers. Even though you do you marketing primarily online you will find that if you add offline techniques with the online techniques you will grow your business even faster. Here is a simple way you can get people to visit your web site by having your web address on the $100 drop card. I recommend the $100 card because it gets the best results. Let me ask you this? Would you bend over to pick up an $100 dollar bill? Of coarse you would. Any one would. Take advantage of MLSP Drop Cards and begin to use $100 drops cards to grow your business.

Look for more offline tips coming in the future.