Are you part of a society in a rush? Do you prefer ‘fast food’ over shopping and cooking at home? There is always a difference in value between anything that endures or is long lasting versus something transient. This difference in value may be part of the equation when you consider Article Marketing vs PPC Marketing.

PPC or Pay Per Click is right now and gives immediate results. It also requires a budget. Article marketing takes time to develop and results will certainly not be instant.

You may need a competitive budget for PPC to purchase keywords and key phrases. You will need to apply your management skills to identify your best buys. It will take some analysis to determine which words or phrases produce the best return on the funds you invest.

On the other hand article marketing is a perfect match for people on a low or no budget scheme. There is data to support the idea that people attracted to articles may be a better customer. They may be a reader who is inclined to come back to you because your information is helpful, entertaining, or instructional.

When you purchase listings from a popular PPC company you will have a listing appear because you paid for it. With article marketing there is a sense that you earned your readership. A popular observation is that you will probably benefit from a marriage between both methods.

You may want to consider starting with some ppc marketing to get a grasp on effective keywords. You may be able to determine which phrases are most beneficial to you. The funds spent here may save you from time consuming mistakes in article marketing with keyword information that has less value.

There is a ‘time is money’ component to your decision making process. You may go to a restaurant and order a meal for the entire family. When it is done you are presented with a bill. When you examine the bill you might think to yourself how many meals you might prepare for the family if you had spent the same amount of money on grocery store items.

The money will go farther at the store and you can prepare several meals designed just for your family’s taste. Article marketing is like that because you craft each one for your reader’s particular appetite. You serve up one relevant article after another ensuring they want a seat at your table on a regular basis.

With PPC you may need to commit to a constant budget of buying a position over and over again. If you are generating good monthly income this can be a worthwhile and effective tool.

Combining both approaches may be the ultimate return on both your time and your budget. Consider the available shortcuts and tools available when you are determining the route that is best for you.

Increased readership, vital back links, and wide recognition may be the welcome results of your articles. Instant feedback and monetary gain may be the result of judicious ppc strategies.

No mater which strategy that you use, it still comes down to marketing. If you do not know how to market and attract people to you using attraction marketing than you need to learn how. Bob Howard is an experience attraction marketing online coach. Put your information in the form below to receive free training and work with Bob.

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If you have been following the changes that Google is making in the last few months you will begin to see a pattern. The most significant change I have seen that has opened many eyes to what is going on is the recent shutdown of PPC Legend, Perry Marshall. He had ALL of his ads disapproved or graded so low that they would never show. You have to realize that Perry spends around $1 million dollars a year with Google. Why would they do that? Well that is the real question.

Google does around 20 Billion dollars a year in revenue a year. So to them a $1 million dollar client is just not that much revenue. But there again even if this does not financially hurt them to a point they could not survive it, why do it?

Well time and time again Google has made the statement when contacted by individuals after they got their ads shutdown that MLM, direct sales and affiliate sales are not legitimate business. Again this is not an isolated case. It has happened time and time again. Take a look at Perry Marshall’s article Illegitimate Businesses.  You will see that this is not a one time thing. I have seen this also happen to many MLM marketers that use the same marketing system I use. Some have given up on Google and some are getting back in there and working with Googles new stance. Which is what most PPC advocates will do. In fact Perry has said that in the long run he believes it is good what Google is doing and has no issue making the adjustments needed to continue with Google

There have been many other people that have been impacted by Google’s new practices as was discussed by Jim Yaghi in his article on Does Google Hate Affiliate Advertisers.  It looks like those of us in MLM will have to find another way to reach our prospects because Google is no longer going to let us play in their play ground.

I made a decision a few months back that I was no longer going to rely on Google strictly for the cost. Although I had gotten my cost per lead down to under $5, I wanted to have a lot of leads and the cost was just not justifiable in the long run as I saw it. With that I decided to look for other ways besides Twitter which I was already doing. I began a multi-pronged approach where I was writing articles, started my blog and began marketing on Facebook. All of these techniques combined along with improvements in the other techniques I was already doing allowed me to grow to 30-50 leads a day. I have had some days where I have gotten 80+ leads. I cannot say that all these leads are free because I use some safe lists that are paid subscriptions. However they are nearly free. The cost per lead for my safe lists is so far under a $1 I it is crazy. I think by the end of my 1 year subscription I am going to see the cost per lead to be about 30 cents.

All this to say that if you are relying on PPC for your leads, you will need to change your mindset because that is only because they have not yet caught up to you but they will.  You need some lead training that will bring you targeted leads like PPC. This kind of MLM Training is what all MLMers will require for success without using PPC.  You need to come up with some other strategies. I am glad I use the best marketing system on the planet that I was able to learn other techniques.

To learn from Bob Howard on how to market without using PPC, file out the form below.

With all the issues that Twitter has had over the last few days I am sure glad I use MLMLeadSystemPro as my marketing system.

This system has a blueprint that teaches you to market in a number of different ways so you do not have all your eggs in on basket. I get leads from my blog, from FaceBook, from MySpace, from Ezine articles, from email campaigns, from Pay-per-click and more. Are you doing that? Do you know how to do all these types of marketing to drive traffic to your web site. Well, if you don’t then you need to see this system created by three of the up and coming minds of internet marketing, Norbert Orlewicz, Brian Fanale and Todd Schlomer.

This system build on the principles of Mike Dillard’s, Traffic Formula, is the hottest marketing system on the Internet. You don’t need to believe me but if I were you I would think twice about giving it a two-week test drive for $1. If you don’t your are being penny wise and pound foolish. Why wouldn’t you want to see a system for $1 that is making many people 5-figure incomes per month. Your call. Just opt-in to the form in the upper right hand corner or Click Here.

This week there will be no training webinar because of the 4th of July holiday. We will pick up next week at the regular time of 9:30 PM EDT on July  9th. The link is below to register.

Have a good holiday everyone.

Bob

Join us for a Webinar on July 9

Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/345203187

This week I am changing the format of the meeting to be primarily Q&A. This is a time where you can asked questions about any topic related to Marketing online. This includes questions on MLMLeadSystemPro, Video Marketing, Article Marketing, Free Marketing, Social Marketing, PPC Marketing, or any other topic. Just come ready to ask questions. Title: Bob Howards Weekly Team Training and Q&A Date: Thursday, July 9, 2009 Time: 9:30 PM – 10:30 PM EDT After registering you will receive a confirmation email containing information about joining the Webinar. System Requirements PC-based attendees Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista Macintosh®-based attendees Required: Mac OS® X 10.4 (Tiger®) or newer

How do you know if you are using good keywords in your PPC ad or your web page.

Well there are many pay tools available that will help you with this but what if you are just starting off. The best free tool I have found is Google AdWords Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

You enter a seed word or a main word and Google will tell you how how often that word is used and similar words like that word. What you are looking for are words that get good traffic but not too much traffic. Whats good traffic? That is always subjective but the rule I use is over 1000 searchs in a month.

Secondly, you want key words that do not have too much traffic. Do a Google seach on those key works you selected and see how many results you get. Anything under about 300k is good but the lower the better chance you have of being able to dominate that key word.

Before you run with any new key words you want to test how they will perform. Although there are several paid tools like HexaTrak http://www.hexatrack.com/ a free way is to run your keywords in ads on Google PPC using very low bids, like 10cents that will most likely not give you any clicks so it does not cost but after a few days you can see the average bid price to be on the first page. Use those key words that have low first page bids and give you key words a test drive. This is also a good way to get started in PPC to learn with out being bit as so many of us have done their first time.

Thats it for today. Until next time.
Bob Howard
Your Marketing Coach

Stop Struggling in your MLM. You now have a choice! Free Leads/Free Training www.MLMProMentor.com