So what exactly is Social Media Marketing? Well think about this, FaceBook, Twitter, YouTube and LinkedIn – these are all social media channels. If you are a marketer and would put up business establishment in an area, the first thing you do is you forecast the number of people passing by. Most of these business establishments being built have forecast volumes of people coming in and out of the place that’s why Malls or other business centers have it built in a location which are studied based on public concentration. Remember business individuals, partners or corp. usually built their stores or establishments where there is great volume of people in a local area. Well, this will give you somewhat similar idea for business marketers using the strategy of social media marketing. Basically, Social media marketing is a process where you advertise to promote your products, services, and other forms of business using social media channels that will give you links, attention and volumes of net traffic. The easiest and fastest way to introduce your business and target huge amount of market are sites where there are great concentration of people either usually online or visitors in the internet.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Primarily, promotion of your brand, name, sites and other forms of products will make huge flows on links and websites which users would convey information spontaneously spreading your messages effectively than the traditional form of promotional methods.

Social media marketing has a low budget cost and often times doesn’t require any at all. If done by you, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer or designer. The benefits will often exceed the cost. A single advertisement can make companies spent huge amount of money but in social media marketing you’ll benefit of gaining more! It would take you thousands of dollars to buy many links while social media has the ability to give you that for free. You’ll gain tons of recommendation! A successful Social Media Marketing campaign leads you to lots of recommendation coming from groups of initiators and influencers you have reached, who then play a vital role in the buying process. With the information passed through volumes of people in Social media marketing, responses can be achieved instantly where you can radically monitor and follow up interested members by providing them with sites where they could reach you or ask you further about the business or products. This may result to numerous potential leads not just in one area but globally.

Those who are not aware of the effectiveness of social media usually miss all the profitable impact it can give in the business. They are classified as people who don’t know much or anything about social media, who are interested but don’t know how to use it and who don’t believe in the value of a social media strategy can bring to any site or business. The more supporters, audience or viewers you have, the faster word spreads about your site or business. Social media marketing is an excellent way to get volumes of people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors and consumers ready to always act upon what you have to offer.

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Social networking 10 years ago would have not meant the same as it does today. With the explosion on the Internet and the growth of Facebook, Twitter, YouTube and many other sites, the term social networking mean something altogether different. In the last few months Facebook has grown to it largest number of subscribers ever at 350 million. Yes that is right 350 million which is more than the population of the US.  It was also reported that Youtube, the leader in online videos, served over 100 million videos a day in the month of January 2009 just from its US viewers. I know that it hard to believe but it is correct. 100 million videos per day.  While this growth was going on Twitter has also grown substantially but it’s grow is dwarf by that of Youtube.

To me the real news worthy item is the demographic of that growth. In 2009 for Facebook there was a 276% growth in the age group 35-54. That is not to say that there are more people 35+ on Facebook than under 35 because that is just not the case. Of the 20 million US citizens on Facebook, 18 million of them are in that 35 and under group. What it does mean is the there will be continued growth in the 35+ age group because there is so much room to grow.

What is different about Twitter is primarily users are the 35+ age group that makes up to 66% of the usage of Twitter.  Which means that Twitter has catered to this demographic as they have come online most likely for the first time.

Youtube is more balanced. About 52% of the users on Youtube are 35 and under and 48% are 35+. Youtube also has a higher demographic of males as compared to Facebook has a higher demographic of females.

As a network marketer, this means that there are going to be more and more people that are coming on line in the 35+ age group. Since the 35+ age group is also the group that has more financial resources then the under 35 group, there is going to be a further explosion of marketers that will be focused on the 35+ age group that is trying to get their hands on those financial resources. At the same time this age group is least educated on how to use a computer let alone social networking.

So what does all this growth mean to the future of Internet Network Marketing, MLM and Direct Sales. I think  this is a perfect storm for someone who can takes the right approach. A wise internet network marketer would focus on this demographic and also focus on the need for training and education of how to use social networking sites as well as other commonly used web sites. The sky can be the limit if the process is easy enough to use and for the most part can be self taught.

I think the future looks bright for network marketing based on these numbers. To work with an expert in the online marketing field put your information in below.

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Anyone that has been in Internet Network Marketing for any time at all knows how hard it is to get 40 leads a day. How about getting 40 leads a day for free. That is exactly what a good friend of my has been doing using LinkedIn. There are a lot of people that do not know much about LinkedIn but it has been around for a while and there are over 40 million subscribers to LinkedIn. Additionally the average income for those on LinkedIn is $109,000 a year. LinkedIn is not just any social networking site. It is the cream of the crop in business that use it.

There are several things that you need to be aware of when you start to use LinkedIn. First since it is a higher caliber of users you have to take a very professional approach when you build your profile. It is not Facebook and do not put a picture on LinkedIn like you would on Facebook or no one would want to join your network in fact if you do not present yourself in a professional way you will get removed from many of the groups to the point where you are doing more harm to your image then if you were not on LinkedIn at all.

I am not a LinkedIn expert at all but my good friend Larry Beacham is the King of LinkedIn when it comes to knowing how to generate leads for his business. Larry has written a book on what he has learned about LinkedIn and how to get leads from it. The book is called LinkedIn Lead Generation Blueprint. I spend some time with Larry last weekend and was able to get a short interview with him. If you are interested in that you can see a link to that below. In Larry’s book he describes how he has been able to consistently generate 20 to 30 leads a day and a few times over 40 leads from using his techniques on LinkedIn.

Below you will find the interview I did with Larry at a conference we both attended. The background noise is a little distracting but it does not take away form the information that Larry shared.

Now the rest of the story is that I started to implement Larry’s techniques about 5 weeks ago and within a few days I started to generate leads. Within a week I had build up to where I generated 18 leads in a two day period. What is amazing to me is that I had been on LinkedIn for over four years but had never used it the way that Larry recommends. The lesson here is you can be real close to being where you want to be but if you don’t get the results it no different than if you had never tried in the first place. Now I regularly generate about 20 to 30 leads a week from LinkedIn. Also I find the LinkedIn leads to be a very highly qualified leads. Bottom line is that LinkedIn is a very good source for obtaining leads for your business as long as you do it the right way. Larry has figured out a way they really works which I was able to demonstrate.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

I was reminded this week when asked by a friend about how to get over the twitter 2k limit. My friend was new to twitter and had been trying to build a following as quickly as he could for his business. He started adding friends and when he got around the 2000 number he was no longer able to follow anyone. Being new he thought he did something wrong so he created another account and did it again. So he starts following people and when he gets around the 2000 number of people he is following he again can not follow anyone. The number it stops him at is not the same but near the 2K point. Since the two numbers are not exactly the same it is less apparent what is going on. At this point he is getting frustrated. What the heck is going on. What am I doing wrong. I don’t get it.

It was at this time that he saw an ad I had written that was titled “I have over 80K followers on Twitter” He saw this ad on Facebook and since we are Facebook friends he reached out to me and asked. “What is the secret to the 2K limit with Twitter” You see he had added 20 accounts on twitter and had reached the limit all 20 times. He saw the pattern that it stopped around 2000 but did not know what to do.

Twitter has put limits in place that keep people from doing exactly what my fiend was doing and that is following as many people as he could in hopes that they would follow him back. You see on Twitter the only people that see your tweets are those that are following you. So the key is to get as many people as you can to follow you so when you tweet they see your tweets. So to keep people from following thousands and thousands of people in hopes that some follow them back and then give that person an opportunity to spam their follows with sales pages, twitter has put limits in place. The limit is 10%. You can not follow more than 10% more people than are following you. Twitter does not enforce the 10% limit until you get to 2000 people you are following.

So what this means is that you need to have 1901 people following you before you can follow 2001. Now these numbers are not exact which is why it is not so easily detected by the newbie to twitter. Twitter checks for limits on a timed schedule and depending on when they last check and how many followers you have and setting the locks and unlocks the actual numbers are around these limits but rarely exact. So what I advise people is to get their followers up to 1950 and they will see that the limit is lifted and they can add more followers.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

I was recently asked by someone new to online network marketing how long it would take them to learn all the techniques of online marketing. 20, 40 or 60 hours? How long? For those that have been doing this for a while you will probably be taken back like I was when I first heard this question. The answer is you never learn all the techniques. First, there are so many different ways to market online it will take a long time just to understand each method. Second and more important is however you do it today most likely is not the same way you will do it six months from now.

This question led me to want to write this article. Let me list some of the most popular ways to market online and then I will pick one and review some techniques of how to use that method. Some of the most popular ways to market online is to use the social networking sites such as Facebook, Twitter, LinkedIn, BetterNetworker, Myspace or Youtube. Other ways to market are Pay Per Click (PPC), writing articles, Banner Ads, solo ads, email marketing and many many more. Each one of these has very specific techniques that you should follow in order to market that are unique to the web site or applications being used.

Just to understand how much detail there is to learn one technique I will pick one of the most popular ways to market which is Facebook and explain one way it can be used. Facebook is the 2nd most visited website in the world right after Google. There are hundreds of millions of people on Facebook and it is growing every day. With Facebook, after you have created your account, you want to begin to invite people to be friends that are in your target market. A good place to start is to search for groups of companies that are competitors to the one you are affiliated. Join those groups and start to invite friends. Now if you invite too many friends at one time Facebook will see you as a threat and may disable your account. A good rule of thumb is to invite 50 people at a time. More than that can get you in trouble. Continue this process every day to grow your list of friends. In a few weeks you can have almost 1000 friends as long as you are consistent and do it every day.

The next step is to get those friends to optin to your list web page so you can get them into your sales funnel. To do this you need to give your friend or prospect some value so that they want to do this. One way is to invite them to a free webinar where a subject is being taught that the prospect has an interest. For example, how to get your web site on the 1st page of Google for free. Do you think people would want to register for that? Of course they would. In no time you will have friends opting in to your web site to attend the free webinar.

The next step is to contact the new prospect and asked them how they enjoyed with free webinar that you gave them. At this point you are building a relationship with the prospect and in time some number of them will purchase something from you or join you in your primary business. This is not something that will happen over night but certainly you can see how this technique will lead to sales over time. This can be enhanced by you making comments on their status updates or on their pictures over a period of time. People like to do business with people that they like and this is when you build that relationship. In time some will attend your webinars and in time some will purchase your products or join your business. How fast it happens depends how how well you build your relationship with that prospect.

I realize that this is a high level look at this technique but I have given enough details that you can see how this can work for you. It will not happen over night but it will happen over time as you build relationships with your Facebook friends. You also should realize that I have only gone over one way to use Facebook where there are over twenty different ways to market on Facebook.

As you can see from this one example, there is so much to learn about marketing online you can appreciate that this is a very large endeavor and one that will take a long time to master. I realize that new network marketer that asked me how long it would take did not know what he was asking but when I had some time to think about his question, I realized that I have learned so much I take a lot of what I know for granted. Some questions such as this one make you look back and realize how much there is to know about this field of online network marketing.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

It has been a while since I have talked about Twitter but when I recently went over 70,000 followers I thought it was time to talk about it once again. Several months ago I created training videos of how I built my Twitter engine and put them on my blog. Over time many have asked how I do it and I tell them I am still doing it the same way I documented on my blog and I am here telling you again that I am doing it the same way. I am adding about 1,000 followers a day now. A little less during the week and more on the weekends.

Having followers is great but it does not mean much unless you can monetize the traffic. That is the real key. I do this in a number of ways. One is that I send traffic to some of my affiliate links but not many, most of the value comes from when people opt in to my list and I have an opportunity to establish a longer relationship with them. I have to say often it is a one way conversation because people do not leave their phone number but that does not mean a relationship is not being formed. As an example I will tell you about a conference I was at in Los Angeles a few weeks ago. I had three people come up to me and say Hi Bob, I have been following you on Twitter and seen your video’s. I did not know any of these people but they knew me and they wanted to let me know. A relationship is formed even if it is one way. This is what you call Attraction Marketing.

Make sure that when you use Twitter you add value more than you send someone to your web page or affiliate link. That is how you build a large following. Keep this in mind and be consistent and you can build one too.

P.S. I am giving away my secret of how I build my automated Twitter Engine. You can get it here.  Bobs Twitter Secrests