In the last couple of years social marketing has become so common that even a child would feel left behind if he wasn’t a part of some online social media. Most working people or students spend a large part of their day on the internet. For this reason, social marketing can be naturally integrated in each person’s daily lives in a way that is non-intrusive and thereby acceptable to many.

The internet has become an indispensable part of life as everyone would agree. Human beings have the ability to interact closely with around 150 people, with whom one can have strong personal relationships. This is why you are seeing such growth in Facebook, Twitter, Youtube and LinkedIn.

The main aim of this kind of marketing is to achieve ‘social good’ as well as some commercial or monetary gains that will help in reaching certain goals. It can turn out to be a great asset only if used in the right manner, whether used in business or personal lives.

Through social media marketing, businesses are able to gain popularity over the internet. This is by using different social media like blogs, video and photo sharing sites, as well as social bookmarking sites. If you want to know how it can benefit a social marketing campaign, here are some reasons.

1. It can be used for better targeting. Social media marketing can attract a targeted segment of internet users who would be interested in what you have to offer. You can easily achieve this through your website. By using various parameters and tools you can increase the visibility of your content online, be it on a national or international level. This helps a small business not only by getting a wider audience but also by bringing a select local clientele.

2. Getting a high return. Since social marketing is cheap, this makes it suitable for a start up. After using all the networking tools, one gets all the necessary and good publicity for free. This free social marketing creates a high rate of return.

3. No specialization or technical skill required. You can use this type of marketing even while sitting at home. It does not require that you sit in a well quipped office or learn a coded language. Most social networking sites are visual in nature, this way practically anyone who can use internet, can use social networking tools as well.

4. It is a lot better than ad campaigns. Most internet users are faced with a bombardment of advertisements and they usually do not even click on them. Banners and links are losing their purpose because of a lack of trust on online advertising. In social marketing, you give it a personal touch and attract more potential customers.

5. More Visibility. Social marketing, just like blogging, helps you to spread information in an interesting way. This information which should be related to your website helps in your site’s popularity and awareness about it. Of course, one need to constantly create new content that people are really interested in, and you will have no problem in drawing huge number of viewers. Often these articles can go viral and hundreds of thousands could see your message. This viral social marketing can explode your campaign almost overnight.

Nowadays, the aim of all businesses, big or small is to increase their audience. That is why social marketing works and helps in this respect. It can be called an online version of word of mouth publicity. Channelizing social marketing in the right way will result in more customers, more sales, and a prominent online presence.

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Twitter is a free social networking site. It enables its users to do micro-blogging wherein users can send and read messages known as “tweets” from other users. Tweets are posts which can be displayed on the author’s profile page and are visible to the author’s subscribers who are the termed as followers. That is why the thought of having a big number of followers is good for it means many will be aware of the service and or product that someone is promoting through tweets. Thus, Twitter is considered to be a good tool when it comes to social media marketing.

On the other hand, it is a fact that simply having high number of follower on Twitter doesn’t matter on one’s business. So why is twitter considered to be a good tool to be used in marketing? Well, it is considered to be a good tool if you have high followers and these followers are people who are in line or have interest to the service or product you are promoting. Yes, your followers have to be your target market. You can have a lot of followers but if they are untargeted, they do not matter at all.

So what is the best way to find targeted people on Twitter? You can simply look at your competitors profile and see the way they market. After that, look at the people who are on their followers. What is the significance? Well, if those people are following that particular person who is in the same market as you, chances are they are the target people you are looking for. So, the next thing you have to do is to follow them.

At this point, I assume you already got the logic of what I had explained above. And for you to know more of the step by step process to build your Twitter follower count, read on.

1. Create your profile. It has to be a professional one.
2. Know the people who are in the same market as you or in other words your competitors.
3. Visit the profile of that particular person who is in the same market as you.
4. Click on his followers. After a couple of days, you will notice that the people you follow from his account are also following you.
5. Next thing to do is to unfollow people who do not follow you back. This is for you to follow more potential people who will follow you back.
6. Remember to post tweets that would capture your followers’ interest.
7. And if time comes that you already established your profile, it is now time for you to promote your business and link back your followers to your desire page.
8. Then, just repeat the routine and remember to be constant in attending your Twitter account for you not to be forgotten.

The steps are just simple to understand. So if you are able to master it, then it is no wonder that you’ll be getting a large number of followers who are also your target people. Isn’t it a good thing? And again, be constant when it comes to managing your account.

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So what exactly is Social Media Marketing? Well think about this, FaceBook, Twitter, YouTube and LinkedIn – these are all social media channels. If you are a marketer and would put up business establishment in an area, the first thing you do is you forecast the number of people passing by. Most of these business establishments being built have forecast volumes of people coming in and out of the place that’s why Malls or other business centers have it built in a location which are studied based on public concentration. Remember business individuals, partners or corp. usually built their stores or establishments where there is great volume of people in a local area. Well, this will give you somewhat similar idea for business marketers using the strategy of social media marketing. Basically, Social media marketing is a process where you advertise to promote your products, services, and other forms of business using social media channels that will give you links, attention and volumes of net traffic. The easiest and fastest way to introduce your business and target huge amount of market are sites where there are great concentration of people either usually online or visitors in the internet.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Primarily, promotion of your brand, name, sites and other forms of products will make huge flows on links and websites which users would convey information spontaneously spreading your messages effectively than the traditional form of promotional methods.

Social media marketing has a low budget cost and often times doesn’t require any at all. If done by you, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer or designer. The benefits will often exceed the cost. A single advertisement can make companies spent huge amount of money but in social media marketing you’ll benefit of gaining more! It would take you thousands of dollars to buy many links while social media has the ability to give you that for free. You’ll gain tons of recommendation! A successful Social Media Marketing campaign leads you to lots of recommendation coming from groups of initiators and influencers you have reached, who then play a vital role in the buying process. With the information passed through volumes of people in Social media marketing, responses can be achieved instantly where you can radically monitor and follow up interested members by providing them with sites where they could reach you or ask you further about the business or products. This may result to numerous potential leads not just in one area but globally.

Those who are not aware of the effectiveness of social media usually miss all the profitable impact it can give in the business. They are classified as people who don’t know much or anything about social media, who are interested but don’t know how to use it and who don’t believe in the value of a social media strategy can bring to any site or business. The more supporters, audience or viewers you have, the faster word spreads about your site or business. Social media marketing is an excellent way to get volumes of people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors and consumers ready to always act upon what you have to offer.

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Social networking 10 years ago would have not meant the same as it does today. With the explosion on the Internet and the growth of Facebook, Twitter, YouTube and many other sites, the term social networking mean something altogether different. In the last few months Facebook has grown to it largest number of subscribers ever at 350 million. Yes that is right 350 million which is more than the population of the US.  It was also reported that Youtube, the leader in online videos, served over 100 million videos a day in the month of January 2009 just from its US viewers. I know that it hard to believe but it is correct. 100 million videos per day.  While this growth was going on Twitter has also grown substantially but it’s grow is dwarf by that of Youtube.

To me the real news worthy item is the demographic of that growth. In 2009 for Facebook there was a 276% growth in the age group 35-54. That is not to say that there are more people 35+ on Facebook than under 35 because that is just not the case. Of the 20 million US citizens on Facebook, 18 million of them are in that 35 and under group. What it does mean is the there will be continued growth in the 35+ age group because there is so much room to grow.

What is different about Twitter is primarily users are the 35+ age group that makes up to 66% of the usage of Twitter.  Which means that Twitter has catered to this demographic as they have come online most likely for the first time.

Youtube is more balanced. About 52% of the users on Youtube are 35 and under and 48% are 35+. Youtube also has a higher demographic of males as compared to Facebook has a higher demographic of females.

As a network marketer, this means that there are going to be more and more people that are coming on line in the 35+ age group. Since the 35+ age group is also the group that has more financial resources then the under 35 group, there is going to be a further explosion of marketers that will be focused on the 35+ age group that is trying to get their hands on those financial resources. At the same time this age group is least educated on how to use a computer let alone social networking.

So what does all this growth mean to the future of Internet Network Marketing, MLM and Direct Sales. I think  this is a perfect storm for someone who can takes the right approach. A wise internet network marketer would focus on this demographic and also focus on the need for training and education of how to use social networking sites as well as other commonly used web sites. The sky can be the limit if the process is easy enough to use and for the most part can be self taught.

I think the future looks bright for network marketing based on these numbers. To work with an expert in the online marketing field put your information in below.

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FaceBook Stats ,  More Facebook Stats, Twitter Stats , YouTube Stats

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I was reminded this week when asked by a friend about how to get over the twitter 2k limit. My friend was new to twitter and had been trying to build a following as quickly as he could for his business. He started adding friends and when he got around the 2000 number he was no longer able to follow anyone. Being new he thought he did something wrong so he created another account and did it again. So he starts following people and when he gets around the 2000 number of people he is following he again can not follow anyone. The number it stops him at is not the same but near the 2K point. Since the two numbers are not exactly the same it is less apparent what is going on. At this point he is getting frustrated. What the heck is going on. What am I doing wrong. I don’t get it.

It was at this time that he saw an ad I had written that was titled “I have over 80K followers on Twitter” He saw this ad on Facebook and since we are Facebook friends he reached out to me and asked. “What is the secret to the 2K limit with Twitter” You see he had added 20 accounts on twitter and had reached the limit all 20 times. He saw the pattern that it stopped around 2000 but did not know what to do.

Twitter has put limits in place that keep people from doing exactly what my fiend was doing and that is following as many people as he could in hopes that they would follow him back. You see on Twitter the only people that see your tweets are those that are following you. So the key is to get as many people as you can to follow you so when you tweet they see your tweets. So to keep people from following thousands and thousands of people in hopes that some follow them back and then give that person an opportunity to spam their follows with sales pages, twitter has put limits in place. The limit is 10%. You can not follow more than 10% more people than are following you. Twitter does not enforce the 10% limit until you get to 2000 people you are following.

So what this means is that you need to have 1901 people following you before you can follow 2001. Now these numbers are not exact which is why it is not so easily detected by the newbie to twitter. Twitter checks for limits on a timed schedule and depending on when they last check and how many followers you have and setting the locks and unlocks the actual numbers are around these limits but rarely exact. So what I advise people is to get their followers up to 1950 and they will see that the limit is lifted and they can add more followers.

Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.

It has been a while since I have talked about Twitter but when I recently went over 70,000 followers I thought it was time to talk about it once again. Several months ago I created training videos of how I built my Twitter engine and put them on my blog. Over time many have asked how I do it and I tell them I am still doing it the same way I documented on my blog and I am here telling you again that I am doing it the same way. I am adding about 1,000 followers a day now. A little less during the week and more on the weekends.

Having followers is great but it does not mean much unless you can monetize the traffic. That is the real key. I do this in a number of ways. One is that I send traffic to some of my affiliate links but not many, most of the value comes from when people opt in to my list and I have an opportunity to establish a longer relationship with them. I have to say often it is a one way conversation because people do not leave their phone number but that does not mean a relationship is not being formed. As an example I will tell you about a conference I was at in Los Angeles a few weeks ago. I had three people come up to me and say Hi Bob, I have been following you on Twitter and seen your video’s. I did not know any of these people but they knew me and they wanted to let me know. A relationship is formed even if it is one way. This is what you call Attraction Marketing.

Make sure that when you use Twitter you add value more than you send someone to your web page or affiliate link. That is how you build a large following. Keep this in mind and be consistent and you can build one too.

P.S. I am giving away my secret of how I build my automated Twitter Engine. You can get it here.  Bobs Twitter Secrests

As Traffic Formula 2 continues Mike Dillard and his team are taking the concept of a Blog that has been moving to a Central Hub all the way to  a Nerve Center. It is the Central Hub but much more important. The key difference is where the Hub was a glue that held it all together the Nerve Center has a new adhesion property to it to where it draws people in like a magnet and they stick like fly paper.

The primary purpose of the Nerve Center is to get people to Optin to your autoresponder.  This was a role that has been performed by the capture pages in the past but because of changes in the Internet and in how search engines work is changing to the Nerve Center. The Nerve Center will be where you give items of value away to get people to optin to you newsletter or autoresponder. It will be here that you tie all you content and social media accounts together. Because of the number of social media sites and the effort to keep up with them the Nerve Center will automation in it that will allow for the posting to these sites to be as automated as possible to reduce the time it take to maintain your relationships with your followers and friends.

Over the next few weeks TF2 will be going over the technical aspects of how to build a nerve center and you will see mine being built right on this site. Each of the recommendations that are made in TF2 will be made on this site as the information is released. Additionally I will be giving technical tips of how to do this although to get all the details of this you will need to purchase the Tf2 product which can be done HERE when it is available.

Here are a few quick highlights:

• Do your market research and select a good domain name for your branding. – Use GoDaddy to register your domain.
• Create a self hosted blog on a reputable server – HostGator is the recommended site by TF2
• User WordPress.org software on the site – This is open source free software
• Add an Optin Form on you page. Above the fold and catchy in nature. – To use a optin form you must have an autorespondor th will capture the information and will also supply the HTML code for the form. Use Aweber or GetResponse.
• Add social media tool bars to make navigation to your social pages easy. – Use free plugins
• Add Tweet and Retweet capabilities to increase traffic to your site. – Use free plugins

This is how far we have gotten with TF2 at the time of this post. Return for more information.

Comments are Welcome – Tell me what you think of my content.

With all the issues that Twitter has had over the last few days I am sure glad I use MLMLeadSystemPro as my marketing system.

This system has a blueprint that teaches you to market in a number of different ways so you do not have all your eggs in on basket. I get leads from my blog, from FaceBook, from MySpace, from Ezine articles, from email campaigns, from Pay-per-click and more. Are you doing that? Do you know how to do all these types of marketing to drive traffic to your web site. Well, if you don’t then you need to see this system created by three of the up and coming minds of internet marketing, Norbert Orlewicz, Brian Fanale and Todd Schlomer.

This system build on the principles of Mike Dillard’s, Traffic Formula, is the hottest marketing system on the Internet. You don’t need to believe me but if I were you I would think twice about giving it a two-week test drive for $1. If you don’t your are being penny wise and pound foolish. Why wouldn’t you want to see a system for $1 that is making many people 5-figure incomes per month. Your call. Just opt-in to the form in the upper right hand corner or Click Here.

I had a fellow networker call me the other day telling me about this issue he was having with his Twitter. He could not follow anyone on Twitter and he kept getting the message he needed to try again later. Well after 3 days he knew there was something wrong.

He had about 1700 people following him and he was following 2007 but could not any more. He had reached that magical 2k limit that Twitter sets. Twitter will not allow you to follow more than 10% more than the number of people that are following you. This limit is not enforced until you go over the 2000 follower limit.

The answer to his problem was to unfollow everyone that was not following him and then add up to about 1950 and then wait a day and do it again until you have about 1900 followers then you can go up to around 2100. You will not be able to go over 10%. Just multiply your followers by 1.1 and that is the number you will be able to go to.

As long as you stay under the 10% you will not have in issue being able to follow people.

Bob

Because I kept running into conflicts with other webinar’s I have moved this one to 10pm. Hopefully it will remain at this time and will not change. You can register for the webinar each week by going to the Traing and Webinar’s page on my blog.  BobHowardMarketing.com

Talk with you on Thursday.

Take care

Bob