In the last couple of years social marketing has become so common that even a child would feel left behind if he wasn’t a part of some online social media. Most working people or students spend a large part of their day on the internet. For this reason, social marketing can be naturally integrated in each person’s daily lives in a way that is non-intrusive and thereby acceptable to many.

The internet has become an indispensable part of life as everyone would agree. Human beings have the ability to interact closely with around 150 people, with whom one can have strong personal relationships. This is why you are seeing such growth in Facebook, Twitter, Youtube and LinkedIn.

The main aim of this kind of marketing is to achieve ‘social good’ as well as some commercial or monetary gains that will help in reaching certain goals. It can turn out to be a great asset only if used in the right manner, whether used in business or personal lives.

Through social media marketing, businesses are able to gain popularity over the internet. This is by using different social media like blogs, video and photo sharing sites, as well as social bookmarking sites. If you want to know how it can benefit a social marketing campaign, here are some reasons.

1. It can be used for better targeting. Social media marketing can attract a targeted segment of internet users who would be interested in what you have to offer. You can easily achieve this through your website. By using various parameters and tools you can increase the visibility of your content online, be it on a national or international level. This helps a small business not only by getting a wider audience but also by bringing a select local clientele.

2. Getting a high return. Since social marketing is cheap, this makes it suitable for a start up. After using all the networking tools, one gets all the necessary and good publicity for free. This free social marketing creates a high rate of return.

3. No specialization or technical skill required. You can use this type of marketing even while sitting at home. It does not require that you sit in a well quipped office or learn a coded language. Most social networking sites are visual in nature, this way practically anyone who can use internet, can use social networking tools as well.

4. It is a lot better than ad campaigns. Most internet users are faced with a bombardment of advertisements and they usually do not even click on them. Banners and links are losing their purpose because of a lack of trust on online advertising. In social marketing, you give it a personal touch and attract more potential customers.

5. More Visibility. Social marketing, just like blogging, helps you to spread information in an interesting way. This information which should be related to your website helps in your site’s popularity and awareness about it. Of course, one need to constantly create new content that people are really interested in, and you will have no problem in drawing huge number of viewers. Often these articles can go viral and hundreds of thousands could see your message. This viral social marketing can explode your campaign almost overnight.

Nowadays, the aim of all businesses, big or small is to increase their audience. That is why social marketing works and helps in this respect. It can be called an online version of word of mouth publicity. Channelizing social marketing in the right way will result in more customers, more sales, and a prominent online presence.

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What is Youtube?

Youtube is an online communication site for the public. It allows registered users to upload videos which are to be made available to the public. Every YouTube video which is posted can be viewed by anyone who goes into the site. YouTube Videos posted are anything from beginner to more professional videos and al of this if free. That is the reason why Youtube is considered a great tool to utilize in social media marketing.

Is Youtube really a great tool?

According to Alexa, Youtube is the fourth most visited by people next to Google, Facebook and Yahoo. That is why it is considered a world phenomenon. So if a marketer will be using it to promote his services and or products, it is for sure that many will be able to view it. And it is a given fact that the more people who become aware of a service and product, the more potential consumers there will be. Are you beginning to see the picture of what I am saying?

When it comes to the video that you will be posting, you have to post something that people will find interesting or useful so they will watch it. Of course, if they find it as uninteresting, they won’t give a second to play it.
So for you to have insights and ideas on what to post and include on to your video, below are some useful tips you can give mind to think about when planning your next video.

Tips for planning your video:

1. First, you have to have an outline. You should think of what will be the core concept or message that your video will present.
2. If your focus is on marketing, then you have to keep in mind that your Youtube marketing strategy should be focused on attracting as many visitors or viewers as possible. Well, Youtube has its own built-in search feature. What you need to do is to find out which words or phrases have the most searches that is related to your core concept. You can also use free research tools like Google Adwords or Wordtracker tool.
3. Next thing to do is to check out your competition for the keywords you have selected. Or you may check on the top videos and see how they came up with a video that attracted the interest of many.
4. After gathering the necessary information, you may now plan your script and start shooting your pre-production. Take into consideration the special effects and the kind of approach you will be utilizing. Remember that a good planning strategy is one of the keys to make things run smoothly and properly.
5. Lastly, use your selected keyword in your title. You should also include it in your video description and tags. The video description should appear as if it is answering the common question of the viewers “What benefits can I get from watching this?” Keep in mind that you want to have a good SEO results so you really have to know how to optimize.

That’s it! It sounds easy but it takes time to perfect this process. After you master it, it is for sure that your video will be on top listed and that you will have traffic coming in to your website.

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Social networking 10 years ago would have not meant the same as it does today. With the explosion on the Internet and the growth of Facebook, Twitter, YouTube and many other sites, the term social networking mean something altogether different. In the last few months Facebook has grown to it largest number of subscribers ever at 350 million. Yes that is right 350 million which is more than the population of the US.  It was also reported that Youtube, the leader in online videos, served over 100 million videos a day in the month of January 2009 just from its US viewers. I know that it hard to believe but it is correct. 100 million videos per day.  While this growth was going on Twitter has also grown substantially but it’s grow is dwarf by that of Youtube.

To me the real news worthy item is the demographic of that growth. In 2009 for Facebook there was a 276% growth in the age group 35-54. That is not to say that there are more people 35+ on Facebook than under 35 because that is just not the case. Of the 20 million US citizens on Facebook, 18 million of them are in that 35 and under group. What it does mean is the there will be continued growth in the 35+ age group because there is so much room to grow.

What is different about Twitter is primarily users are the 35+ age group that makes up to 66% of the usage of Twitter.  Which means that Twitter has catered to this demographic as they have come online most likely for the first time.

Youtube is more balanced. About 52% of the users on Youtube are 35 and under and 48% are 35+. Youtube also has a higher demographic of males as compared to Facebook has a higher demographic of females.

As a network marketer, this means that there are going to be more and more people that are coming on line in the 35+ age group. Since the 35+ age group is also the group that has more financial resources then the under 35 group, there is going to be a further explosion of marketers that will be focused on the 35+ age group that is trying to get their hands on those financial resources. At the same time this age group is least educated on how to use a computer let alone social networking.

So what does all this growth mean to the future of Internet Network Marketing, MLM and Direct Sales. I think  this is a perfect storm for someone who can takes the right approach. A wise internet network marketer would focus on this demographic and also focus on the need for training and education of how to use social networking sites as well as other commonly used web sites. The sky can be the limit if the process is easy enough to use and for the most part can be self taught.

I think the future looks bright for network marketing based on these numbers. To work with an expert in the online marketing field put your information in below.

Resource articles:

FaceBook Stats ,  More Facebook Stats, Twitter Stats , YouTube Stats

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